Blog Archive
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Meet You at McDonald’s
March 25, 2019
By now, you’ve likely heard about our next big event—the IHAF Leadership Summit on April 11. Hosted by McDonald’s Corporation, at their brand-new global headquarters, this executive-level conference features an impressive array of corporate creative leaders sharing their strategies for …
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McDonald’s to Host Leadership Summit
January 28, 2019
In just a few months, one of the best-known restaurant chains in the world will open its doors to the in-house agency community as host of this year’s IHAF Leadership Summit. That’s right, we’re making our way to the windy city as McDonald’s Corporation welcomes all of you to their brand-new …
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Waterfall: A Top-Down Approach to Strategic Planning
September 21, 2015
In-house agency account management organizations that adopt top-down, iterative planning processes greatly increase their ability to optimize staffing and plan for the capabilities needed by internal clients.
How? These processes assure agency leaders and account managers not only get the input …
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Keeping Your Strategic Marketing Plan Top of Mind
September 14, 2015
Most of us are stretched too thin—we fight a million deadlines and are sometimes guilty of missing the forest for the trees. We can get lost in the weeds of responding to day-to-day requests and creating assets without stopping to examine the bigger picture. When I find that my team is overly …
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How To Build A Duck, And More!
November 17, 2014
Did you know that these six LEGO bricks can be configured into 950,000 different combinations? Neither did we—until last week’s IHAF Conference, that is. In fact, we learned a lot over the course of the two-day event from leadership challenges to organizational strategies to techniques for rapid- …
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Exploring Organizational Strategy
November 11, 2014
You wouldn’t think of embarking on a new ad campaign or product launch without the benefit of a well-crafted strategy. Yet many internal agencies think nothing of continuing to grow without the benefit of a purpose-driven organizational strategy. The reality is that a lot of in-house teams have …
